Become a Sponsor

The Opportunity

Target Audience

Brand Exposure

The Fleet

Contact Information

Sponsorship of a MRX Racing Yacht provides a Company with a unique set of benefits

Great Exposure for a whole year is ensured from international, national and local, regattas including the world’s best yachting talent, frequent corporate events and the fleets local racing program out of Westhaven, Auckland.

The MRX Fleet plays a high profile critical role in the development and honing of the skills of NZ’s yachting and match racing elite and Americas Cup talent base.

Leverage off the profile of NZ yachting excellence – world leading teamwork, technology and expertise – to an affluent, progressive audience

Yachting is one of the most popular sports in NZ. It is 1 of 5 which the government has credited with critical strategic importance to NZ - NZ’s Americas Cup participation draws even more attention to MRX fleet and to NZ yachting.

Sponsors benefit from the exposure of your brand on a MRX at Westhaven and on the Auckland harbour, in NZ’s major media, the web internationally

Target Audience

Local

  • The fleet works closely with and is based in right in front of the Royal NZ Yacht Squadron, the most prestigious yacht club in NZ
  • Westhaven, the base of the MRX fleet, is the home of over 1850 vessels with an estimated value of half a  billion dollars
  • The fleet is highly visible to the Auckland boating community which is estimated to represent over 40% of the national market

National

  • The country’s boating community is reached through National regattas and prime time media coverage of high profile sailors and events

International

  • Events like the Auckland Cup International Circuit Match Racing Regatta and the Yacht Vision Invitees Regatta ensure a high profile for sponsors in national and international media

Brand Exposure

Media Support

  • Coverage of major International and National regattas on Prime Time Television, National Newspaper, international Internet and RNZYS Breeze magazine
  • This web site receives more than 10,000 visits per annum.

High profile on Auckland Harbour

  • The MRXs become a floating billboard on the harbour every week of the year whether it’s a major or local regatta, team training or corporate or fundraising event the boats are taking part in – most sailing is within easy view of downtown Auckland and the harbour bridge
  • The MRX’s are known on the waterfront by the name of their sponsor further increasing awareness & recognition
  • The MRX’s are berthed immediately outside of the Royal New Zealand Yacht Squadron putting your brand in front of this prestigious clubs membership and guests

Corporate awareness

  • Over 1,500 of NZ’s business leaders will see your involvement when they participate in an unforgettable sailing experience on the fleet each year

Your Own Team and Clients

  • An event for your company or it’s clients on the MRX’s including your sponsored boat is a great way to reinforce your Brand/Company’s values

The Fleet

Visionaries

  • The concept developed by NZ yachting visionaries, Kim McDell, McDell Marine, John Street, Harken/Fosters, the Royal NZ Yacht Squadron and Bruce Farr, Farr Yacht Design

Best Match Racing Fleet in the World

  • The result was arguably the best and most equal match racing fleet in the world
  • The 11 identical match racing 10.2m yachts are based at Westhaven right beside the Royal New Zealand Yacht Squadron

Best Talent in the World

  • They provide NZ’s stepping stone for our young talent into the world match racing elite
  • They ensure NZ is considered as one of the few key venues for the World Match Racing Circuit in which all the top Americas Cup talent competes

Fleet Management

  • The fleet’s owners employ a full time professional manager to ensure that all stakeholders receive

Contact Information

For more information contact:

The Fleet Manager

Mobile 021 679 125